You may have noticed that I’ve been a little screen shy lately. The blog has been quiet and my presence on social media has been scarce. It hasn’t been purposeful — there’s so much to I want to share, so many projects I want to undertake. But sometimes, the behind-the-scenes, the technical, the administrative…those things take over. Owning a business isn’t as easy as some out there make it look, and as much as I hate to admit it, I sometimes feel rather resentful of those whose damn-near-perfect online personalities represent only the polished, sexy side of entrepreneurship. Because, guys, there’s a lot of sludge that goes along with this profession, too. There’s tax code to interpret, expenses to track, monitors to properly calibrate, broken gear to fix (and re-fix), streamlining processes to learn, a brand to curate and grow – and the moment you think you’ve got it under control, that you can sit back and let it all run itself – you’re thrown some sort of curveball that sets you back for weeks.

So, hang tight while I research effective social media strategies, design my own editing presets, and create a clear path for profitability in between loads of laundry and the now very vocal demands from my (albeit adorable) toddler for 100% of my attention, 100% of the time. Add on my strong bent toward perfectionism and it can really lead to a sense of paralysis that only further perpetuates the problem.

It’s a less-than-graceful dance at times, but at least it’s an authentic one.

At some point I know I’ll come up for air, and when I do, here’s hoping it will be with finesse, poise, and purpose. In the meantime, please enjoy loveliness I photographed a YEAR ago, because that’s how far behind I am on the blog. Here’s to another Monday and the endless scramble to catch up! xo

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